Posts

5 AI-Powered Workflows Every SEO Should Be Using Today

It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.

How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday

Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. 

How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]

Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed.

Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]

Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy.

How to Communicate Site Migration to Clients — Whiteboard Friday

Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.

18 Real-Life Analogies to Explain SEO to Anyone

Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach.