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Showing posts from July, 2026

The "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking Model

Your rankings are holding. Your traffic isn't. The problem isn't your SEO. It's the model. Here's how search is adopting creator platform logic.

The 4 S’s of YouTube Success — Whiteboard Friday

Want to grow your YouTube channel? Phil Nottingham breaks down the four S's of YouTube success: Subscribers, Suggested, Search, and Shorts.

How Community Building Helps Your SEO — Whiteboard Friday

Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more relevant content that connects with your audience

Stop Calling It SEO: 12 Strategies To Dominate AI Search in 2026

Still treating AI search like traditional SEO? Learn 13 Relevance Engineering strategies to win citations, improve retrieval, and drive business value in AI searches.