A Chemist's Hobbies

Posted by jocameron In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great. You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn...

Posted by Rachel.Vandernick If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations. What worked in 2020 Locals-only tourism With out-of-state quarantines in effect for most of the U...

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020  on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.  Editor's Note : Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here !  Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it's wonderful to be with all of you here today. I'm Rob Ousbey from Moz. Real quick, I was going to share my screen here and say that my gift to you for coming to the session today is this link . This won't just get you a free month of Moz Pro, but everybody who signs up can get a free walkthrough with an SEO expert to help you get started. I'll put this link up again at the end of the session. But if you're intere...

Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh , Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local business owners broke down barriers to keep communities connected. I asked four wonderful colleagues to share a personal anecdote with me about a local business t...

Posted by Cyrus-Shepard Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!  Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.        Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your o...